WordPress is one of the most powerful content management systems for both websites and blogging portals. Businesses depend on this CMS (Content Management System) platform to develop their online portals. In spite of its unbelievable popularity, many people think installing a few plugins and adding keywords are enough for any WordPress-powered website to rank on the first-page of search engines. Wish things were really so simple! Actually, adding a WordPress plugin does not make your portal automatically optimised. Rather, it affects your ranking in organic searches.
WordPress SEO experts in Aberdeenshire, all over the world, including London, suggest proper optimisation of onilne portals that are based on the popular CMS platform. Here are some tried and tested tips that help to properly optimise WordPress-powered web portals.
Concentrate on the site structure
- Go to the time zone setting and change it according to your local time zone. This will enable Google to index your site and blog posts according to your local time zone.
- Change the default URL setting. The normal setting is http://yourwebsite.com/?p=12 and it needs to be changed to post names and customs. The ideal URL for WordPress-powered websites should read like: http://yourwebsite.com/sample-post.
- It is important to adjust the robots.txt files. From both security and SEO perspective, it is also necessary to include some more disallows.
- The CMS platform uses a default service, Ping-o-Matic to update search engines that you have published a new blog. If you use Ping-o-Matic alone, you will be missing some important services.
Choose the correct plugins
To perform SEO on your website smoothly, here are some efficient and helpful plugins for WordPress-powered portals:
- Google XML Sitemaps plugin helps to generate a special XML sitemap that helps Google, Bing and Yahoo! to index your website better.
- WP Robots.txt plugin will help edit your website’s robots.txt file straight from the WordPress admin, without having to do it from FTP files.
- To add the Google Analytics UA tracking code, it is advisable to use Google Analytics provided by Yoast.
- In order to redirect the changed permalinks from old sites to new ones, you can use redirection plugin.
- To improve your website’s speed and user experience, W3 total cache proves to be most handy.
- Backup Buddy is the most reliable plugin for backup, restoration and migration of WordPress websites.
- All-in-One SEO is probably the most helpful WordPress plugin that experts prefer.
Businesses across the UK, prefer to avail their WordPress website-related service from a reliable SEO company. Skilled professionals working in this organisation leave no stone unturned to deliver customised and comprehensive solutions to boost brand value of the clients. These experts also take care of other relevant aspects like keyword research and working on title tags and meta descriptions to ensure clients with better return on investment. Using the Google Analytics and Webmasters Tool and creating Google+ business page, the experts will boost search engine ranking for any WordPress website. You can visit this reliable SEO company by logging on dubseo.co.uk
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