It is common occurrence that visitors enters into the website, navigates through the web page but ultimately leaves the page without any click or conversions. This event is what is popularly known as Site Bounce. One possible reason for such a site bounce may be the site’s incompatibility or maybe it is of no use to the visitor.
Further bounce rate which is quite high signifies the fact that the site is bringing in large visitors still those are not potential enough to get converted into prospective customers.
If it really happens for a site then it needs serious overhaul.
About Bounce Rate:
It is defined as number of visitors who have arrived at a site but had left without going through the second page. It can be further stated as percentage sessions of single page visit on a website. Further decreased bounce rate signifies better engagement of visitors and thereby increased probability of conversions. The question that arises now is how to achieve reduction in bounce rate.
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| Reducing Bounce Rate |
Improvising Brand Storytelling instinct:
It is about making one’s brand exposed to the audience and thereby encouraging them to listen to the brand story. It is quite necessary to make one’s audience understand about the brand and its related offerings. It is necessary to keep in mind that users are not attracted to sales jargon's rather to simple solutions easy to understand.
Create contents that are fresh:
It is necessary to update old contents with the new ones in order to change the trend of site visit. It may appear that the old site is not giving away what the users are asking for thereby causing site bounce. In this respect one can hire the services of SEO Company in UK for creating contents that are sure to give new insight onto the existing contents on website. It can be done as per the following ways:
- It is required to update data by including case study, examples as it will help in adding new insights.
- Divide the long texts into small write ups with every paragraph stating a particular idea.
- Ensure that the site does not scarce in local information.
Improving Readability of the Content:
It is necessary to focus on issues pertaining to readability of the created content as otherwise it will be of no use to the reader.
- Attention must be levied upon contrast and font size as majority of site browsing happens on mobile phones.
- It is better to give subheadings and headings clearly.
- If possible provide links to other sites that are related to the existing content.
Stress on Web Design:
Web design is a crucial matter and that users will not stay on site if they do not get what they are looking for. There are ways by which one can tackle that issue:
- The web design should attract visitors and must allow them to navigate through the site easily.
- The design must match with any screen size and must provide better optimization.
- It is necessary to check site performance on varied browsers.
- It is required to reduce the loading time for page and otherwise it is likely to trigger site bounce.
- It is recommended to use Google’s Snippet for developing 404 pages.
Creating distinct and clear button for Call –to-Action:
- Specific Call to action button: It is necessary to have it as it will decide where the visitors will be directed to upon visiting the site.
- Avoid excess usage: Excess usage might cause users confusion.
- Limit the field number: It is necessary to limit the number of fields in the user’s feedback form.
Getting Social:
Usually visitors come across sites to get themselves aware about brands. Thus it is better to redirect them to some social media where they can find some real people who are also engaged into it. It is the only way to keep visitors engaged onto site.
Do not play with User:
It is extremely important to note that user experience matters a lot in determining the engagement. Thus avoiding interrupt in any form like pop ups, ads and auto play videos and audios will help in retaining the good experience for a site as otherwise it will spoil the entire work.
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