Google is committed to keep improving the
performance of the web to bring about greater user experience. From time to
time, it has taken different strategies to implement its objective in reality.
These days, it is aggressively focusing on the AMP or Accelerated Mobile Pages
to achieve its objective. According to SEO experts in London, websites have no
better option other than playing to Google’s tune and adapt themselves to AMP.
As a matter of fact, experts working at
some of the most reliable SEO companies in Bristol, as well as from the
rest of UK considered AMP to be just another proprietary format. In course of
time, the framework has struggled with extensive adoption. Reading till this
point, specially the non-technical people may still be in the dark about what
AMP is. It is for their convenience, we discuss AMP in brief in the following
section.
AMP: A basic introcution
- As already mentioned above, AMP is the shortened form of Accelerated Mobile Pages. Google indexes AMP pages to ensure a fast, memorable web experience to users. An AMP page can easily be featured on mobile searches. This is done by making the page a part of carousels or rich results. At this point, you may wonder what a carousel is. It is a container to hold multiple rich results on the same topic. Thus, it is possible for a carousel to contain articles and content from various sites. On the other hand, a rich result includes a lot of features, including styling and images.
- While you are searching on your handheld mobile device, the AMP icon helps you identify the webpages that load smooth and fast. Suppose, as a user you select an AMP page. Google will retrieve that particular webpage from GoogleAMPCache. This enables a variety of load optimisations, as a result of which, these pages get instantly loaded.
Google’s AMP drive
- However, experts working at one of the renowned SEO services in Bristol point out, it is possible for AMP content to appear in Google Search results. Google is determined to make AMP familiar with websites. Thus, it is not leaving a single stone unturned to achieve its goal.
- Sites that have adopted AMP, are experiencing rich gains in the terms of both performance and conversion. In other words, those sites are being able to provide better user experience compared to their competitors that have not obliged to AMP yet.
Considering all these facts and factors,
prominent SEO company in London, DubSEO suggests its clients to adopt
AMP on their websites to be with the trend.
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