Rise in natural traffic on the internet:
Brands that are engaged in Search Engine Optimization on a regular basis have witnessed a growth of more than nineteen percent since the past few years. As a matter of fact, the natural online traffic or in other words, the number of natural searches on the web has reflected a sharp lift when compared with other channels. There is an existence of some differences, but in most of the cases, this positive growth has been pretty much constant.
The levels of contribution coming from organic searches are not slowing down by any means or in any sector whatsoever and that is also the reason why the search engine sector is growing much faster than other form of digital marketing.
Natural searches are the prime force for driving conversions:
Another interesting fact is that conversion rates happening because of natural search is much higher. Whether e-commerce purchases, getting leads or opening of any online accounts is considered, all of them have given one obvious signal to retailers all over the world and that is of consumer power and the impressive rate at which its growing uninterruptedly. As a matter of fact the annual conversion rate via natural search has been reported to be a minimum of forty percent which is a very high number.
It is because of the conversions happening due to natural search that the value and success of e- commerce websites have seen a growth rate of 8.5%.
Natural search and optimization in 2015:
The success reports generated after 2014 will most likely continue all throughout the new year 2015 as well. The most obvious thing is the fact that brands who look out for SEO Services Company without considering the importance of natural search tend to lose a lot of qualified visits which might actually be the most profitable ones. On the other hand, if brands switch to more of organic reach instead of paying for publicity then those will be the ones to reap the maximum benefits of the present situation.
Mobile devices:
Search engines are adapted to all kinds of gadgets, but not necessarily every site can do that too. Considering the fact that the majority of smartphone users prefers to check out things of their interest on their phones, chances are that the sites which are unable to adapt might lose out on those potential consumers. Several new initiatives have been proposed to make browsing more mobile friendly for tablets and other mobile devices and it is highly important for websites to pay attention in this regard and match up with the rapidly changing behavior of search engines.
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